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NEC Installs Retail Solutions at the Guangzhou Baiyun International Airport


8:34 am
June 19, 2010



posts 215

Tokyo, June 18, 2010 – NEC Corporation ( NEC; TSE: 6701 ) announced today the deployment of a retail solution that includes 200 of its "TWINPOS5500Ui" POS terminals at the Guangzhou Baiyun International Airport in China.

In recent years, the rapid economic growth of mainland China has been accompanied with a dramatic increase in the country's volume of air travel. China's airport's now represent significant business opportunities and market potential as their value added services and usability become increasingly important.

Guangzhou Baiyun International Airport is one of the three largest airports in mainland China. As one of the most advanced airport facilities, the newly established terminal covers an area of 300,000 square meters, including 20,000 square meters of commercial space with more than 300 retail shops.

NEC's Retail Solution and POS System was selected by Baiyun International Airport as part of establishing the facility's specialized branding and marketing strategies that are expected to increase revenue from commercial activities by encouraging travelers to take advantage of high quality brands and services.

The TWINPOS5500Ui features a stylish design and compact dimensions that are ideal for a wide variety of counter layouts. The POS System uses durable materials with a lead free welding and chromium steel plate that reduce its environmental impact. The TWINPOS5500Ui is a core retail IT solution that offers a 2GHz processor, enhanced CPU performance and 2GB of main memory, which enables smooth POS operation, multimedia promotions, and a variety of middle-ware. ECC ( Error Correction Code ) functions with memory modules automatically detect and correct memory errors for more stable POS operations. Furthermore, the new NEC POS model saves approximately 30% on electricity consumption as compared to conventional POS models.

These cutting edge Retail Solution technologies support Plug-n-Play for retail device peripherals, create operator and customer interactions through empowering components, and provide integrated management tools for store operations and management.

In the future, travelers' expectations of airport services will continue to increase. NEC's new Retail Solution represents an advancement in the retail industry that meets the demands of increasingly sophisticated airport travelers. Looking forward, NEC will continue to provide its Retail Solution in support of the Baiyun International Airport and other facilities in need of logistics and retail marketing that enable greater efficiency and superior services while ensuring the highest levels data security.


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