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Disney Opens One-stop Shopping Community In Guangzhou


9:55 am
June 10, 2010



posts 215

China's first one-stop Disney consumer goods specialty zone
has been opened at China Plaza, Guangzhou.

With a total area of 1,000 square meters, the one-stop themed
shopping area's design is based on many well-known Disney characters. It
provides over 5,000 fashion products, covering apparel, accessories,
leather, bags, home supplies, and toys. In addition, the specialty zone
integrates Disney's rich entertainment resources, allowing consumers to
take photos with various Disney cartoon characters.

Guenther Hake, managing director and senior vice president for
Disney's consumer goods department and family entertainment department,
told local media that China is an emerging market with a huge potential.
According to a consumer survey in five major Chinese cities, parents
spend over CNY3.5 billion on goods for their children aged zero to 12
each month, which means these parents typically spend one-third of their
family incomes on their kids.

So far, Disney has opened over 5,000 retail stores and counters in
department stores and supermarkets in China, reaching consumers in 25
Chinese cities. Since 2009, Disney has been expanding new sales channels
and models to meet consumers in different regional markets. The company
has opened an e-commerce platform and has cooperated with the Chinese
Internet shopping website Taobao.com for the sales of over 5,000 kinds
of licensed Disney products.

Disney also announced plans to launch a new retail model, Toonsland
Kids Store, to expand the third-tier cities in China, aiming to double
the number of its retail sites in the second- and third-tier Chinese


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